Kia and Hyundai are not the exact same company, but they belong to the same parent conglomerate known as the Hyundai Motor Group. Hyundai Motor Company owns a major thirty three percent stake in Kia, and both brands share engineering platforms, engines, and mechanical technologies. Despite sharing core parts under the hood, Kia and Hyundai operate as separate automakers with their own design teams, sales networks, and vehicle styles. Drivers can choose between them based on personal styling preferences and feature packages.