A Genesis was originally introduced as a luxury model by Hyundai, and it has since evolved into an entirely separate luxury brand owned by Hyundai. Modern Genesis vehicles carry their own distinct winged badge and are sold through dedicated luxury dealerships rather than standard Hyundai showrooms. However, because Genesis is the luxury arm of Hyundai, they share foundational engineering platforms and corporate parentage. Thus, while a Genesis is technically a separate brand now, its DNA stems directly from Hyundai.