AMG stands for Aufrecht, Melcher, and Großaspach in Mercedes vehicle nomenclature, honoring the creators of the high performance engineering firm. Founders Hans Werner Aufrecht and Erhard Melcher established the company in the German town of Großaspach to build racing engines. Mercedes eventually integrated the division to develop hand built, high performance sports cars and enhanced luxury vehicles. The famous AMG badge represents top tier engine power and track inspired engineering.